HIGH TIDE FROZEN FOOD
Supplying Wild Catch & Top Quality Chilled Seafood Since 1960s
Both were fishmongers. Being entrepreneurs, both Mr. Lee Boon Cheow & Mr. Sim Chor Meng knew that to grow their business exponentially, they would have to be wholesalers. This started a partnership that would last a life time. Together they founded High Tide Frozen Food Pte Ltd and operated from two adjacent stalls in the Jurong Fisheries Wholesale Market.
High Tide Frozen Food Pte Ltd is now a well-established entity in the seafood wholesale market. With more than 50 years of experience, Mr. Lee & Mr. Sim have established long-lasting ties with their suppliers from Indonesia, Thailand, Malaysia & India. This enables us to offer high quality wild catch fish, prawns & squid to the Singapore market.